Turkey, Kervan Gıda, invented a formula that would make the children and adults around the world happy and began to produce the most delicious and ever-soft candies of the world under the BEBETO brand in 1995. Bebeto continues to make the children, youth and families happy across 85 countries with brand new flavors.
The chewing gum production began in 1995, and the brand Keloğlan who is still known today met with children for the first time in 1995.
The soft candy factory was put into service, and Bebeto, as a brand new brand, appeared on the shelves with local and global brands.
By means of its increasing production capacity, private label production began, and the first cooperation was conducted with the brand Wrigley.
The cooperation agreement was signed with Frito Lay.
BRC Food certification, which indicates the qualification level in hygiene, food safety and quality management systems, was received.
Kervan Gıda took the biggest step in export branding and involved in Turquality program.
The first foreign office was established in the USA.
The game Candy Crush played all over the world was licensed soft candy brand of Kervan Gıda.
With the office opened in the UK, the brand Bebeto reached a much stronger position in the UK market.
The first marshmallow line of production was established.
Following global trends, Bebeto launched the multi-packaged Fruit Strings brand including vitamins A, E and C.
Akaş factory in Manisa took over, and it was started to produce jelly.
Bebeto products started selling at One Stop, one of the UK's most important market chains
As a result of research conducted with 12,000 consumers by "Product of the Year UK", Bebeto Fruit Strings was awarded the "soft candy product of the year" in the UK.
An office was set up in Iran to strengthen the Bebeto trademark's position and ensure the products to reach more consumers.
Due to R&D of Kervan Gıda, the popcorn flavor met with marshmallows, and the products launched with the Cornmallow brand were highly appreciated in the markets.
Believing in the power of localization in respective markets, Kervan Gıda bought Dexters, a local soft candy brand in the UK.
With the brand Bebeto of Kervan Gıda, the number of exported countries has reached up to 90.
New investments were made in jelly production to increase its capacity.
Kervan Gıda became the biggest soft candy producer and exporter of Turkey.
As a result of the market success of Bebeto marshmallow products, it was decided to establish a second marshmallow line.